Tag Archives: marketing

Composer, emerge thyself!

Can I come out yet?

Now that the smoke has cleared after last weekend’s ginormous recital/premiere extravaganza, it’s time to pop out of the foxhole and see what the past five months of preparation has wrought.

It was a big project. Self produce an evening long concert of new music, all written by myself. It seemed like the entrepreneurial thing for a fledgling composer to do.

For those of you that don’t know, self-production is a lot of work. Assembling the artists, coordinating schedules, finding venues… not to mention marketing and publicity, with a few grant applications on the side (all skills that have very little to do with composition). And then there’s the nitty gritty bits like laying out a program, distributing flyers around town, and buying the right amount of crackers for the post concert reception. And, of course, there’s the small matter of getting the music to sound right.

So how did it go?

Continue Reading

Share Button

Classical Music, Cheerios, and Soap Operas

Felicia Day just posted this amazingly egregious bit of product placement, which, apparently, is pretty commonplace these days. This could easily be applied to classical music with just a bit of media synergy. Imagine a couple finishing a candle lit dinner, staring into each other’s eyes: “Thanks for the dinner. The chicken was delicious.” “It’sContinue Reading

Tobias Picker starts foodie trend in New York

Apparently, when Tobias Picker eats, broadway listens.  Mere weeks after Mr. Picker was spotted at a Petaluma Applebee’s, broadway heart-throb Hunter Ryan Herdlicka told Playbill magazine that Applebee’s was the perfect spot to catch a post-show snack.  He even singled out the spinach and artichoke dip! Maybe the New York Times will send a critic to TasteContinue Reading

Collect all three!

The string quartet is DONE! Actually, it was done a year ago, but now it’s been premiered, recorded, annotated, and released to the public. The third movement Off the Rails is finally available for listening and downloading and reading about and whatnot. So what happens now? Hmm. Good question. I’ve already submitted it to severalContinue Reading

When theater is a joke. Or vice versa.

There’s a fine line between a practical joke and engaging theater. This video (courtesy of the always entertaining Mind the Gap blog) documents an elaborate prank the likes of which could only be organized in the name of global commerce and fermented barley beverages. 1,000 soccer fans were forced to miss a championship game byContinue Reading

Live! Nude! Opera!

Disclaimer – this essay doesn’t have a lot to do with nudity or sex. The title and photo are there to draw your attention to a topic that you may otherwise find fairly dry and uninteresting, even though I happen to care about it a lot. Specifically this is an essay about how opera survivesContinue ReadingContinue Reading

Hilary Hahn vs. The Richter Scales

Hilary Hahn is one of the most successful classical music artists alive.  Debuted with Baltimore Symphony Orchestra at the age of 12, finished her bachelor requirements at Curtis at 16, signed with Sony at 17, and was named “America’s Best” young classical musician by Time Magazine at 22.  She recently turned 30, and like anyContinue Reading

Brevity takes time

File this under “things I’m required to do when I really should be composing or at least practicing for the workshop.” I got an email last night asking me to supply some marketing material for the Solo Sundays gig, including a fifteen word description of  my piece for the ticketing website.  Fifteen words!  The fullContinue Reading